JAMpr Shares Tricks of the Trade with TraderPeople
JAMpr has been enlisted to handle trade and consumer public relations for online social gaming business TraderPeople, helping to promote its recently launched gaming websites www.traderversity.com and www.traderplay.com.
TraderPeople provides fantasy and simulated financial trading games for a variety of audiences, from inquisitive novices through to experienced traders. It launched its first two games in December 2011; Traderversity is aimed at the student sector, while TraderPlay is accessible to all gamers, both are free-to-play with real-time prices, bringing a whole new interactive, socially integrated dimension to online trading games.
JAM will carry out a strategic, nationwide PR campaign targeting specialist websites, digital and social media, as well as traditional off-line press for both sectors.
The team has devised a campaign to educate businesses on the benefits of investing in interactive games as a marketing tool, to raise the profile of the company founders, and to increase the number of users of the new games overall.
London-based TraderPeople is backed by investment company Blenheim Chalcot. Jonathan Rose, co-founder of TraderPeople says: “As a new company, it is crucial for us to get the launch right and really make our mark on the competitive gaming scene. JAM impressed us with its experience in digital and social media and its creative campaign ideas, and we are confident that their PR strategy will deliver the results we are looking for.
“Our business is growing at a rapid pace and we are keen to stand out from the crowd and be recognised as serious players in the industry and PR will certainly help us achieve this.”
JAMpr MD, Jaime Gee says: “The TraderPeople games have really taken the social gaming scene by storm and we are thrilled to be working with such a dynamic company. This is a great start to 2012 for JAM and we’re looking forward to producing great results for TraderPeople.”
TraderPeople joins a growing list of clients for the award-winning JAMpr, including online businesses Life Fork & Spoon, my Travel Cash and Accommodation For Students, as well as EHL Ingredients and Carl Kammerling International. JAM is now in its fifth year and was recently awarded gold for Outstanding Small Consultancy at the highly regarded CIPR North West PRide Awards, 2011.
Behind The Headlines With Jaime Gee
Jaime Gee, MD of JAMpr, speaks with Gorkanapr on her embarrassing Dad, upgrading Eddie Jordan’s mobile phone and video microblogging. Read more…
JAM STRIKES GOLD!
In the legendary words of Spandau Ballet, “Gold! Always believe in your soul. You’ve got the power to know you’re indestructible. Always believe in because you are gold.”
It’s as if the great Tony Hadley wrote those lyrics just for JAM. Well, it certainly did last night when we picked up the Gold award for Outstanding Small Consultancy at the CIPR North West PRide Awards.
We are brimming over with excitement and PRide at our Gold award, especially when we were shortlisted from over 1,000 UK-wide entries. Being shortlisted – let alone winning an award at PRide - is a great honour knowing that the work we deliver has been judged to be among the best in the UK.
Judges commented: “This is an impressive account of a business that has grown from a one-woman-band from a kitchen table to a five person team with ambitious objectives. Investment in personal development and training has paid dividends. Outstanding achievements covered revenue growth, client retention, awards and evaluation. An impressive entry!”
We say this every year but it’s true - awards can’t be won without great material to work with, so we’d like to thank all our clients, past and present, for being a great bunch of people (and brands) to work with.
And a HUGE thank you goes to our incredible team of Jammers – you rock! Keep up the amazing work.
Our new Gold award has taken pride of place in our now fit-to-bursting trophy cabinet. And as the hangovers start to subside (thank goodness!) we’re back to doing what we do best – delivering award-winning campaigns for our clients.
Until next time, keep Jammin’
With thanks to Joe Gardner Photography (.(JavaScript must be enabled to view this email address)) who became our personal paparazzi at the awards!
JAM Cooks Up A Storm With TV Chef, James Martin
TV Chef, James Martin has enlisted the help of JAMpr to raise awareness of his new venture, Life Fork & Spoon (www.lifeforkandspoon.co.uk) – an online home-delivery service bringing delicious, restaurant quality meals and dishes to your door.
Manchester-based JAMpr will handle Life Fork & Spoon’s consumer and trade PR to highlight the product offering and communicate the ease, convenience and quality of the service. The PR drive will emphasise that all recipes have been specially created by James himself, along with his team of experienced chefs to provide the perfect way to serve up gourmet meals in a matter of minutes.
The PR programme includes a mixture of strategies targeting websites, digital and social media and offline activities, including a hard-working press office function, as well as event support.
Commenting on JAM’s appointment, James Martin said: “JAM’s experience and knowledge of the food industry, teamed with their clear passion and creativity really stood out in their pitch.
“As a new company this is a key time for us and with JAM on board we are confident they will produce great results for us.”
Jaime Gee (formerly Markey), MD of JAMpr says; “Life Fork & Spoon is set to take home-dining to a new level. We are delighted to support the brand from the beginning and be working with such a forward thinking company.”
Life Fork & Spoon joins a growing list of clients for the award-winning agency, including Rectory Food Group, EHL Ingredients, Carl Kammerling International, my Travel Cash and Accommodation For Students.
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Notes to editors:
Life Fork & Spoon (www.lifeforkandspoon.co.uk) is a fantastic new online home-delivery service bringing delicious, restaurant quality meals and dishes to your door. The range includes meats, quiches, pies, vegetarian options, family favourites and delicious desserts, suitable for every day dining and special occasions.
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